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Creation of brand equity in the Chinese clothing market
(University of Missouri--Columbia, 2006)
to examine relationships between selected marketing element and four dimensions of brand equity, that is, perceived quality, brand loyalty, brand awareness and brand association, and the relationships among four dimensions of brand equity. Imported sports...
The relationships between foreign buyers' mediated power and Bangladeshi suppliers' psychologically defensive workplace behavior
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study examined the relationships between the mediated social power of buyers from developed countries and the psychologically defensive workplace ...
College students ethical perceptions on buying counterfeit products
(University of Missouri--Columbia, 2008)
This study was designed to investigate the ethical purchasing behavior of college students with regards to purchasing counterfeit merchandise. Students from several different majors were surveyed and compared. TAM majors ...
Small- and medium-sized enterprise owners' perception of success in the textile and apparel industries : multiple case studies
(University of Missouri--Columbia, 2011)
Small- to medium-sized enterprises (SMEs) are a critical part of many industries in today's U.S. economy, and are particularly important to the U.S. textile and apparel industry. While the importance of SMEs to the textile ...
Female consumers' purchase intention of fair trade textile and clothing handicrafts: the roles of a geographical indication and fair trade knowledge in a brand equity model
(University of Missouri--Columbia, 2021)
experiments and a survey were conducted using the measurement items of perceived quality (PQ), brand awareness (BA), brand association (BS), uniqueness (UQ), willingness to pay a price premium (PP), purchase intention (PI), and FT knowledge level. The study...
Hospital gowns in the health care system: a study exploring whether the hospital gown preserves a patient's dignity, modesty, and comfort
(University of Missouri--Columbia, 2022)
Over the years, hospital gowns have become accepted as the standard attire worn by patients in healthcare settings, especially in hospitals. The need for hospital gowns is still present in today's medicine, but new medical ...
Analyzing Twitter and Instagram social networks to trace consumer opinion regarding transparency in the apparel supply chain
(University of Missouri--Columbia, 2018)
The heightened demand for apparel supply-chain transparency, advent of social media, and its increased usage in sustainability campaigns has created new opportunities to understand the public's perspective toward sustainability ...
A sharing economy beyond the consumer : an exploration of micro-retail sharing enterprises
(University of Missouri--Columbia, 2018)
With today's changes in a highly competitive retail environment and increased emphasis on the sharing economy in consumption patterns, there is a need to understand alternative methods used for independent retailer viability. ...
Waterproof dress : an exploration of development and design from 1880 through 1895
(University of Missouri--Columbia, 2009)
Waterproof dress had an important role in the late nineteenth century. Heretofore little research has been done to examine the development and design of this apparel sector. The three types of waterproofing techniques used ...
A case study of the GARROBO Project
(University of Missouri--Columbia, 2013)
This study explores the changes in the social of the GARROBO project trainees after they join the career-training program. Bebbingtons' (1999) theory of capitals explained how possessing different types of capital or assets ...
Fashion brand CSR : fashion consumers' environmental belief, expectations on CSR communication, and purchase intention
(University of Missouri--Columbia, 2021)
Corporate Social Responsibility (CSR) plays an important role in fashion brands nowadays. Thus, the number of socially responsible fashion brands are increasing day by day. Statistics show that consumers' now demand more ...